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MEMBER ONLY Executive Briefing: Rewriting the Commercial Banking Playbook

Wed, Mar 19

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Live Virtual Executive Briefing

Square and other business-focused fintechs now hold an average of $35,000 in deposits from mid-market businesses that traditionally banked with community institutions. Our collaborative research with 15 member banks reveals the "silent switching", and some viable options for a competitive response.

MEMBER ONLY Executive Briefing: Rewriting the Commercial Banking Playbook
MEMBER ONLY Executive Briefing: Rewriting the Commercial Banking Playbook

Time & Location

Mar 19, 2025, 3:00 PM – 4:00 PM EDT

Live Virtual Executive Briefing

About:

This executive briefing is only available to members of the Alloy Labs Alliance. I free public version will be offered on April 16. https://www.alloylabs.com/event-details/executive-briefing-rewriting-the-commercial-banking-playbook Square now holds an average of $35,000 in deposits from mid-market businesses— funds that traditionally resided with community banks.


This isn't an isolated trend but part of a systematic strategy by fintechs to capture traditional commercial banking relationships. Jack Dorsey himself highlighted Square's "accelerated adoption among larger sellers" in their latest earnings call, with mid-market businesses now representing their fastest-growing segment. 


Our collaborative research with 15 banks across the country reveals a concerning pattern: commercial banking customers are increasingly splitting their financial activities between traditional banks and specialized platforms that integrate seamlessly with their business operations. 

We call this "silent switching"— where customers maintain minimal deposit relationships while shifting transaction volumes and operational accounts to integrated fintech platforms.


The central insight? Your commercial customers no longer view…


Tickets

  • Alloy Labs Members Only

    Non-members can register for the public briefing on April 16.

    $0.00

Total

$0.00

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